Research Study: How Dating App Hinge Works Together With Instagram Influencers

Research Study: How Dating App Hinge Works Together With Instagram Influencers

Hinge Worked With Influencers to Rebrand and Relaunch Their App

Through the years, brand brand New York-based Hinge spent some time working faithfully to carve its niche out within the uber-competitive world of online dating sites. Started last year by Justin McLeod, Hinge software was launched in February 2013 in an industry mainly dominated by websites on the internet such as for example OkCupid, Match, and eHarmony. At launch, Hinge’s app that is free a comparable function to Tinder, providing swipeable pages of potential lovers. Nonetheless, in a space that is ever-crowded which may started to add competitors such as for instance location-based Happn and female-empowering Bumble — Hinge struggled to get its unique point of huge huge difference among today’s busy daters.

Rebranded as “The Relationship App,” swipes are gone, an Instagram-like structure was used, and membership plans range between $5-13 each month. Now with 100K+ application installs on Bing Play and an acquisition that is recent Tinder moms and dad business, Match Group, Hinge generally seems to finally be featuring its moment. Continue reading Research Study: How Dating App Hinge Works Together With Instagram Influencers